Coke-Cola is working on a project to encourage world peace
through their vending machines. The idea is to place Coke vending machines in countries
that are maybe not so friendly to one another. In the article it gave the
example of India and Pakistan. What will be done is with the help of a webcam
and a large screen; people will be able to interact with one another thousands
of miles away. You can be able to see and play games with the other
person with the touch screen on the vending machine. With this idea, Coke has
put themselves in a good spot.
This is not Cokes first interactive vending machine idea.
The article gives two other examples of how they reach their audience through
their vending machines. Coke says that their idea is even bigger than what the
short promo suggests. Coke-Cola is
trying to convey the idea that you can get happiness and a sense of coming
together through their soda. When people see this message, the company is
hoping that it makes the buyer feel like Coke soda is good and that there is nothing
to fear. What they do not say is how bad soda is for you, especially Coke-Cola with
its higher amounts of sugar then most soda brands.
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